Renting photo equipment is a great way to allow you to get your hands on a professional camera and lenses without making a huge investment. You might find that it's cheaper or makes more sense for you to rent this equipment on the occasions when you need it. Before purchasing the next item on your wish list, consider trying before you buy.
No huge investment is required.
When you’re just starting out, it’s difficult to know which gear to buy, or what might be right for you. Renting lets you get a feel for what you might like.
It lets you try something new without committing to purchasing it. This way you can test out a new camera or lens to see if updating your current gear is worth it.
If you want your second shooter to have specific gear, you can rent it for them for your professional shoots.
Eliminate buyer’s remorse. There’s so much hype around the latest gear, but without holding it in your hands and trying it out, it’s difficult to know if it lives up to its reputation. Renting eliminates any mystery and helps answer any questions you may have.